Why Shuk to the Core Matters Now More Than Ever
In times of challenge, a culture’s creative heart—the artisans, artists, and small business owners—often suffers the most. For many Israeli vendors, whose livelihoods depend on bustling markets and a steady flow of tourists, the past few years have been devastating. Conflict, economic instability, and the prolonged impact of the current war have left many talented individuals struggling to make ends meet.
This is where Shuk to the Core steps in.
Shuk to the Core was born out of a deep commitment to supporting Israeli artisans, especially during times of crisis. Founded by Stuart Katz and Daniel Rothner, this initiative brings the vibrant essence of Israel’s marketplaces—its “shucks”—directly to communities across North America. Through Shuk to the Core, Israeli vendors can travel, connect with new audiences, and sell their unique, handcrafted goods, all while receiving the support and solidarity of people who care deeply about their well-being.
But Shuk to the Core isn’t just a marketplace; it’s a movement. Here’s why it matters now more than ever.
1. Every Purchase Makes an Immediate Impact
Unlike many other market-style events, Shuk to the Core operates with one vital promise: 100% of all sales go directly to the vendors. There are no middlemen, commissions, or profits taken from the artisans who participate. This means that when you buy a piece of jewelry, a painting, or a hand-carved mezuzah at a Shuk to the Core event, every dollar you spend goes directly to the person who created it.
In times of war and uncertainty, this immediate financial support is life-changing. For these vendors, each sale represents a lifeline, a way to sustain their business, provide for their families, and continue creating the work that defines their heritage and culture.
2. A Community Effort: Powered by Volunteers and Heart
One of the most remarkable things about Shuk to the Core is the spirit of generosity and dedication that fuels it. These events are made possible by a network of volunteers—people from local communities who give their time, resources, and energy to make each market successful. From organizing venues and logistics to promoting events and setting up booths, community members work tirelessly to ensure that Shuk to the Core events are as vibrant and welcoming as possible.
This volunteer-driven model keeps costs down (allowing every cent of sales to go to vendors) and fosters a profound sense of connection and shared purpose. By coming together to support Israeli vendors, volunteers and attendees become part of a larger story of resilience, solidarity, and hope.
3. A Unique, Authentic Experience of Israeli Culture
Shuk to the Core isn’t just about shopping; it’s about experiencing the soul of Israel. Each artisan who participates in Shuk to the Core is a genuine vendor from Israel, bringing the spirit, sights, and sounds of a traditional marketplace. The commitment of these artisans is no small feat—they travel thousands of miles and commit to attending every event on a given circuit. This dedication allows them to build relationships with communities across North America, creating a sense of continuity and connection.
The interactions at Shuk to the Core events truly make them special. Attendees don’t just buy items—they hear the stories behind each piece, learn about the traditions and techniques that go into every creation, and connect with the people who crafted them. These face-to-face exchanges bring an authenticity and warmth that online shopping could never replicate.
4. Standing Together in Uncertain Times
This is the third time Shuk to the Core has been revived, and it’s a bittersweet reminder of the challenges Israeli communities face. None of us imagined we would be here again, holding another series of events in the face of a prolonged conflict. But this is precisely why Shuk to the Core matters so much right now—it’s a tangible way to stand with Israel’s artists, show up for those who need support, and make a difference when it’s needed most.
In moments of darkness, there is incredible power in coming together. Shuk to the Core is an opportunity to take action, to connect with a resilient culture, and to help keep the lights on for small businesses that are the lifeblood of Israeli communities. By attending, volunteering, or simply spreading the word, you become part of a global network of support and solidarity.
Join Us to Make a Difference
As Shuk to the Core starts a new series of events, we invite you to join us. Whether you attend an event, volunteer your time, or purchase a piece of art, you’re helping to uplift Israeli artisans and preserve a culture that has survived for generations.
Be part of something extraordinary. Because when we support each other, we have the power to change tomorrow.
Call to Action:
To learn more about upcoming Shuk to the Core events near you, visit our Upcoming Dates page and follow us on social media for the latest updates. Together, let’s bring a piece of Israel’s shuk to our communities, and show our support for those who need it most.
