What Makes Shuk to the Core Different from Other Markets?
At first glance, Shuk to the Core might look like a bustling artisan market—a lively place where you can discover beautiful, handmade products, chat with vendors, and take home unique finds. But Shuk to the Core is much more than a typical marketplace. Behind each booth and handcrafted item is a mission that goes beyond commerce; it’s about cultural connection, direct support, and the preservation of Israeli traditions.
Here’s a look at what truly sets Shuk to the Core apart from other markets and why attending one of these events is a uniquely impactful experience.
1. A Mission-Driven Marketplace
Unlike most markets, which are primarily focused on selling goods, Shuk to the Core was created with a purpose: to provide direct support to Israeli vendors and artisans, especially during challenging times. Founded by Stuart Katz and Daniel Rothner, Shuk to the Core began as a grassroots effort to help Israeli small businesses stay afloat during periods of economic and political instability. Today, it’s grown into a community-driven initiative that spans multiple cities across North America, helping vendors reach new audiences and sustain their livelihoods.
Every aspect of Shuk to the Core is mission-driven. This isn’t about profit for the organizers or middlemen—it’s about creating a space where Israeli artisans and small business owners can thrive, even in difficult times. 100% of all sales go directly to the vendors, which means every dollar you spend goes straight to the person who crafted the item you’re buying. Your purchase isn’t just a transaction; it’s an act of solidarity and support.
2. Real Cultural Exchange, Not Just Shopping
Most markets are places to browse, buy, and leave, but Shuk to the Core is an immersive cultural experience. When you walk into a Shuk to the Core event, you’re stepping into a piece of Israel—a recreated “shuk” (marketplace) that brings the sights, sounds, and stories of Israeli culture to life. You’ll find artisans who have traveled from Israel to share their craft, store owners eager to tell you about their products, and a bustling atmosphere that feels like a slice of Israel in your own community.
The event is designed to foster real connections between attendees and vendors. You’re encouraged to ask questions, hear stories, and learn about the history and inspiration behind each item. Many of the artisans and vendors come from families that have been practicing their craft for generations, and they bring with them a deep sense of pride and heritage. This interaction is what makes Shuk to the Core different—it’s not just a shopping experience, it’s a chance to understand and connect with the people, culture, and spirit of Israel.
3. Supporting Over 1,000 Individuals Through Each Purchase
At Shuk to the Core, your purchase doesn’t just support the artisan or store owner directly in front of you. It has a ripple effect that reaches far beyond that single vendor. Many vendors employ teams of people, from artisans and craftsmen to packagers and shippers. For each sale, there’s a network of families, employees, and suppliers who benefit from the support.
In fact, Shuk to the Core is responsible for the livelihoods of over 1,000 individuals. This includes not only the artisans and vendors who attend the events, but also their employees, suppliers, and families who rely on these businesses for income. By attending a Shuk to the Core event, you’re part of this ripple effect, helping to sustain an entire ecosystem of small businesses that make up the heart of Israel’s artisan economy.
4. Preserving Israeli Culture and Heritage
Many of the items you’ll find at Shuk to the Core are more than just products—they’re pieces of Israeli culture and tradition. From handcrafted Judaica and symbolic jewelry to skincare products made from Dead Sea minerals, each item reflects a unique aspect of Israel’s rich heritage. In a world where traditional crafts are often overshadowed by mass production, Shuk to the Core helps preserve these art forms and keep them alive for future generations.
Artisans and vendors at Shuk to the Core often use techniques that have been passed down through generations. When you purchase a handmade tallit bag, a ceramic mezuzah, or a woven scarf, you’re not only supporting the artist—you’re also helping to preserve an important part of Israeli culture. Each item carries the story of the land, the people, and the traditions that define Israel. It’s a way to bring a piece of that heritage into your own home, connecting you to Israel in a personal and tangible way.
5. A Direct Line of Support in Times of Crisis
Shuk to the Core was founded in response to periods of crisis in Israel, when small businesses and artisans were particularly vulnerable. Unlike typical markets that operate regardless of the economic landscape, Shuk to the Core exists specifically to uplift vendors during challenging times. The initiative has been relaunched multiple times—in 2002, again in 2014, and now during the current conflict—each time responding to the urgent needs of Israeli vendors and artisans.
When you attend a Shuk to the Core event, you’re not only buying a product—you’re giving a lifeline to someone who might otherwise struggle to maintain their business. With tourism fluctuating and local sales often unpredictable, Shuk to the Core offers vendors a unique opportunity to connect with international customers who truly value their work. It’s a source of hope and stability, allowing them to keep their businesses going even when times are tough.
6. Community-Driven and Volunteer-Powered
Unlike commercial markets, Shuk to the Core relies heavily on volunteers and community partnerships. Local community members donate their time, resources, and spaces to make each event possible. Volunteers help set up tables, welcome attendees, and support vendors, creating an atmosphere of warmth and hospitality that reflects the spirit of Shuk to the Core.
This community-driven model not only keeps costs down (allowing 100% of sales to go to the vendors), but it also fosters a deeper sense of connection and shared purpose. Each event is more than a market—it’s a gathering of people who believe in supporting Israel, celebrating its culture, and making a difference. When you attend, you’re not just shopping; you’re becoming part of a supportive community that spans continents.
Experience the Difference for Yourself
Shuk to the Core is more than a place to shop—it’s a place to connect, learn, and make a real impact. By attending, you’re not only discovering beautiful, handmade items, but you’re also contributing to a mission that supports Israeli vendors, preserves cultural heritage, and brings communities together.
If you’re ready to experience what makes Shuk to the Core truly unique, we invite you to join us at an upcoming event. Check our Upcoming Dates page to find a location near you, meet the vendors, and see firsthand the difference that this market is making in people’s lives. Bring your friends, family, and anyone who values authentic experiences and meaningful impact.
Together, let’s celebrate Israel’s artisans, support their businesses, and be part of a movement that goes far beyond a typical marketplace. Come experience the heart and soul of Israel—Shuk to the Core is waiting to welcome you.
