How Your Purchase at Shuk to the Core Directly Supports Israeli Families
When you attend a Shuk to the Core event, you’re not just shopping; you’re making a meaningful difference in the lives of Israeli artisans and their families. Each purchase you make has a direct impact, providing immediate financial support to small businesses that are often facing serious challenges back home. Unlike many other marketplaces, where a percentage of sales goes to event organizers or third parties, Shuk to the Core ensures that 100% of every sale goes directly to the vendor. This unique approach makes every dollar you spend truly count.
1. Supporting Livelihoods in Times of Uncertainty
For many Israeli artisans, the marketplace—or “shuk”—is not only their creative outlet but also their primary source of income. However, during times of conflict and economic instability, the regular flow of tourists and customers often slows down, making it difficult for these vendors to sustain their businesses. This is where Shuk to the Core steps in, bringing their goods to communities in North America and providing a new way for these artisans to connect with customers.
When you buy a piece of handcrafted jewelry, a beautiful ceramic dish, or a handwoven textile at a Shuk to the Core event, you’re directly supporting the livelihood of an artisan. Each sale provides these families with the financial stability they need to keep going, despite the hardships they may be facing back home. For these artisans, Shuk to the Core is more than an opportunity to sell; it’s a lifeline that helps them support their families and continue doing what they love.
2. Empowering Artisans to Preserve Their Craft
The artisans who participate in Shuk to the Core are passionate about their craft, whether it’s weaving, metalwork, pottery, or another traditional art form. Many of these crafts have been passed down through generations, reflecting Israel’s rich cultural heritage. However, maintaining a craft-based business is not easy, especially in times of uncertainty. Without steady income, many artisans are forced to consider other ways of making a living, and the continuity of these art forms is put at risk.
Your purchase at a Shuk to the Core event helps empower these artisans to keep their traditions alive. By choosing to buy directly from them, you’re not only taking home a beautiful, one-of-a-kind item; you’re also contributing to the preservation of Israeli craftsmanship and culture. Each piece you buy supports an artisan’s journey to keep their skills alive and pass them on to the next generation.
3. Creating Real Connections Across Borders
One of the most notable aspects of Shuk to the Core is the connection it creates between artisans and attendees. Each item for sale has a story; when you buy from a vendor, you’re allowed to hear that story firsthand. These interactions turn a simple purchase into something much more meaningful as you learn about the person behind the product and the journey that brought it to you.
These connections go both ways. When vendors meet people worldwide who appreciate and support their work, it’s a reminder that they are not alone. The warmth and encouragement they receive from communities abroad have a powerful impact, reinforcing their sense of purpose and pride. Attendees, in turn, walk away with a deeper appreciation for Israeli culture, knowing their support makes a real difference.
4. A Purchase with a Purpose
In today’s world, it’s easy to purchase without considering where the money goes or who it supports. But at Shuk to the Core, every purchase has a purpose. You’re not contributing to a large corporation or a chain store—you’re directly supporting a small business owner, an artist, a parent, and a member of the Israeli community who depends on this income to sustain their family.
This is why Shuk to the Core was created: to provide an avenue for people who care about Israel and its people to make a real, tangible impact. By bringing the marketplace to North America, we’re bridging the gap between Israeli artisans and supportive communities abroad, allowing everyone involved to participate in a powerful act of solidarity.
Join Us at the Next Shuk to the Core Event
The next time you attend a Shuk to the Core event, remember that every dollar you spend helps to uplift a real family, sustain a small business, and preserve a cultural tradition. It’s an impactful purchase, a way to show your support and make a difference, one artisan at a time.
To find an event near you, visit our Upcoming Dates page and follow us on social media for updates. Join us, shop with purpose, and help us create a support network across continents. Together, we can make a real difference in the lives of those who bring Israel’s vibrant culture to life.
